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改版后的直通车如何在三天内快速提高权重

更新时间:2018-08-23 发布者:电商漠颜 浏览量:9262 评论:2674 分享:

一、3天上权重实操步骤:

第一天:新建宝贝计划,我们计划前期目标完成2个指标:

1:每个关键词点击量30个/每天

2:点击率达到行业均值的2倍

如果你直通车开出来是7-8分词,我们需要1-2个关键词来突破。如果你账户权重低,建议你只搞1个。搞到你这个词给我到10分为止。

我先问你一个问题,如果你的核心关键词,丢到直通车里,我让你补10个点击 ,难吗?尤其是核心的长尾关键词,我们按每30-50个展现来做数据,行不行。

如果你是标品,请对应把这个产品尽可能的精准词拓展出来来。如果是非标品,尽可能的把非标品标准化组合关键词。

找准核心关键词可以花较少的钱,去解决推广问题。如果你连自己产品的核心关键词都找不好,就开始盲目搞直通车,告诉你一句话:就是浪费钱,很难有点击,更别说销量。关键词不会找的。

这里解决大家两个疑问:

(一)如果说我这个关键词,选择一个展现量跑的不那么快的,加上人为的干预,能不能行?今年淘宝的变化有些大,1、严抓刷单,2、刷单稽查都可以查到鱼池了,刷单十分危险。所以不建议轻易刷单!一个核心关键词,就算PPC 2.5元,一天买30个点击,也就75元,3天最多花300多块钱,就解决这个事情,开直通车卡首条3天上权重比刷单安全有效。

(二)如果说老师,我能不能找一个小词?然后我这个小词展现出来的比较慢,我按F5一直刷新页面,跑的很慢,你能否去计算一下。假设我们要做到行业均值2倍点击率是20%,30个点击,要多少展现?是不是要有150个展现。(展现*点击率=点击量)。首先我们知道我们根据行业均值点击率*2算出我们要做到的点击率,点击量目标是30,展现量要做多少我们是可以提前预算出来的,那小类目在实操的过程当中,首先我们一定要圈定了精准的核心关键词,最好是类目词,开首条可以拿到自己想要的展现。

(三)、一般情况下,我们直通车如果强行上权重,3天时间,我们低质量得分首先会发生变化,一定能到10分,然后第4天接上的时候,就需要加速点击量的获取,尽快的出单。如果3天你权重不够,请你也不要急着搞,请你拜托,再搞1-2天。地基必须打稳,打扎实,我是不容忍权重有一点不够,就开车的。你开计划8分9分的,你PPC也是高的。这些就是不稳固的。当你做到行业均值2倍,质量分你一定稳定,权重一定很高。

(四)3天权重上来了,这个过程不考虑ROI,因为这个时候的ROI一定是不理想的。因为当你直通车第一次拿大流量了以后,优先可以考虑观察加购物车的数据,比如我们有150个点击,10%的爆款加购率,就会有15个加购,这15个加购我们一定不会去算ROI里。直通车我们一般都会看7-14天的ROI。所以,第一个7-14天,这里的加购收藏不会马上见效,所以3天上权重后的7天,我们考核的直通车有没有获取流量能力。并且3天上权重后,如果想打爆款可以保持广告投入,通过直通车引流加上正常的转化,来快速的积累单量,快速的积累单量,每天30单-50单100单的递增,我相信在这里,即使这些单,不怎么赚钱,或者亏损,这也是你们希望看到的。

(五)一个真正的爆款操作的时间为45天,一个能否成为爆款的产品,我们需要观察14天。14天之内观察点击率和出单情况,如果14天产品点击率很好,出单很好,那么在优化,接着开车补单,新品很容易起爆。

二、3天权重上来后,第四天开始优化阶段。

如果3天上权重开的关键词不多,第四天加词是一定的。此时的权重稳,把能爆发出来的流量,快速去释放,同时开始上人群,因为精准人群可以拆解的点击率一定是最高的。此方法最关键的就是衔接爆发。

开个脑洞:为什么3天权重上来之后要开精准人群,因为关键词权重此时担任的作用已经没有了,并不能再给你带来较高的点击率去维护你后期的车子。所以四天开始是做人群权重。

(一)人群优优化思路——自定义人群从1级开始拆解。

1级人群标签上开始拆解人群。首先,你得对自己的产品认知,包括初步人群筛选。比如我的这个产品是防晒服,我开始在女的1级标签的基础上,增加两个2级标签,一个是女18-24岁 溢价32%;另一个是女25-29岁 溢价32%;

如果展现量总数为10000.

女30%溢价拿到了5000(因为1级标签里含盖了所有与女相关的标签组)ROI 1:1.5

女18-24岁32%溢价,拿到了2500 ROI:1:5

女25-29岁32%溢价,拿到了2500 ROI:1:4

我们通过二级标签稍高于一级标签的溢价来测试我们二级标签的精准人群,找到二级标签哪个年龄段的人群展现多,坑产高。找到展现高,点击高,坑产高的人群留,不高的关闭。

二级标签找到精准人群和溢价比例后,再用同样的方法将二级标签拆解成三级标签:性别+年龄+消费能力,

比如:

女18-24岁300元以下 溢价大于二级标签溢价 假设40%

女18-24岁300-399溢价大于二级标签溢价 假设40%

女18-24岁400-550溢价大于二级标签溢价 假设40%

(二)做好2级标签的基础上,来用同样的方法测试3级标签的精准人群。溢价原则,3级标签溢价>2级标签溢价>1级标签溢价,来找到3级精准人群。

这里建议大家,如果你的数据量非常大,三级标签才可以给你带来较高的产值,和非常多的流量。否则,关键词的展现量不是非常大,我们的原则,可以合并人群,减少工作压力。因为二级标签的性别+年龄是包含三级标签的所有消费能力的标签的,所以当你二级标签的溢价比例找到合适的比例时候,你能控制得很好的时候,在考虑开三级标签;如果二级标签的溢价比例你没有找到合适比例,不考虑开三级标签。

当流量较低的时候,如果要拓展3级人群,建议你关键词引流能力要强一些。比如3级标签没有人群的时候,可以看一下核心关键词的数量,如果核心关键词流量没有15-20个的话,用3级标签是不可行的。

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